Have you looked at your pen collection lately? If you’re like most people, you probably have many promo pens you’ve received from other businesses. If you haven’t started giving away your own pens, why haven’t you?
Insurance companies, hardware stores, fitness centers, car dealerships, banks and many other types of businesses routinely provide their customers with promotional pens because they are useful and appreciated. Unlike a standard business card, a pen printed with your logo or contact info will get looked at and used regularly, keeping your company name where it should be–in front of your customer. Promo pens also change hands frequently; people borrow and lend pens out all the time, so more people will see your information that way as well. Offering free gifts builds good will and adds a personal touch to your business, whether you have a jar on the counter or give them away through a direct mail or email promotion.
As a businessperson, you’re always looking for new ways to bring in new business and to ensure that people remember you when they are in need of your product or service – and promotional products do the job for you, over and over again.
One great way to use promo pens is to use them to help build your mailing list. An interesting study showed that when companies offered a free item in mailers, especially if a customer had to respond to get the item, the mailers got a 15% response rate instead of the usual 2%. For the cost of a few hundred promo pens you can achieve big results that will bring you new customers and possibly increase your repeat sales as well. Pens are probably one of the most valuable giveaways you can invest in, and with the number of styles and price points you can choose from, you’re bound to find the pen that really fits your business and your budget.
There are regular stick pens, pens with special features (such as pen / highlighter combo’s or pens that have a touch screen stylus at the other end), and high-end pen & pencil sets.
If you haven’t tried using promo pens in your advertising, now would be a great time to start.